Rana. Innovative and uncompromising
Design. Hartmut Esslinger
The future watchdesign. Uncompromising. Innovative.
Hartmut Esslinger is the founder of frog design and inventor of the Apple design language. He worked very successfully for Wega, Sony, Apple, Lufthansa, SAP, Louis Vuitton and many others. He designed a pioneering new STOWA watch. Innovative and uncompromising.
Esslinger about symbolism: “The symbolism of innovative products is usually very historical: my first iPad proposal for Steve Jobs, from 1982, was inspired by a slate block, my Trinitron design for Akio Morita and Norio Ogha (Sony) was a picture frame and already planned switching to flat screens in 1978.”
Inspiration flowing time: classic dials are worn out visually. Since an analog dial is to be read both quantitatively (position of the hand) and qualitatively (numbers or markings), the Rana dial combines both perceptions: the Dynadot dial of the Rana shows both the time as hand position, as well as the hours with graphically growing markings 1 to 12.
Form Follows Emotion
This claim was created by Hartmut Esslinger and describes his way to design new products.
World Design Medal
June 2017. The World Design Organization has named Hartmut Esslinger, founder of frogdesign, as the recipient of the WDO World Design Medal for his exceptional and significant contribution to the profession of industrial design.
STOWA’s goldsmiths care about the high-quality surfaces of the Rana casing with their technical skills. The requirement: perfect cuts and matting.
Our Rana watch is only produced on request. If you are interested please contact us by email. We will inform you about delivery time and price.