Sellita. Since 1950.

Since November 2020 we also use movements of the Swiss manufacturer Sellita.

(but we already used a few years ago for some of our models)

Sellita has been active in the field of mechanical movements since 1950 and has assembled/reassembled millions of ETA movements for decades.

Here you can read the history of this traditional company of the Swiss watch industry:

>>> Sellita website <<<

or watch a nice video, which was produced by Chrono24

>>> Video company visit Sellita <<<

Quality Sellita and Compatibility with ETA

Sellita movements are very sophisticated and are in no way inferior to ETA quality. In the SW215 manual winding movement, about 40% of the parts are compatible with ETA parts of the ETA 2804. This includes the relevant parts, which are responsible for the accuracy. (e.g. anchor and balance).

On the SW200, even more than 50% of the parts are compatible to ETA 2824-2.

References

Sellita movements have been used for years by numerous companies worldwide, including many Swiss top companies such as Breitling, Oris, Porsche Design etc.

Some of our competitors with whom we maintain friendly relations also use Sellita: Sinn watches or Mühle Glashütte, to name only two.  

SW 215 Handaufzug

SW 200 Automatic Basis

SW 200 Automatic Top